Karnival
Rethinking lead generation for the street food startup and reducing the cost-per-lead by 90%.
The brief
Karnival brings the best street food traders to hungry offices, workspaces and events across London. But the fast-growing startup was spending too much on generating each new lead. Karnival came to us looking for a better, more efficient way to bring in piping-hot corporate leads.
What we did
We ran a creative digital marketing campaign, designing high-performing adverts, landing pages and content. All centred around a clear and tempting offer that spoke directly to our audience of office managers at big corporations. We used LinkedIn to precisely target our audience and convert them into freshly-baked leads.
Campaign strategy and implementation
Paid advertising: Facebook and LinkedIn
Landing pages and lead generation forms
Ad creative
Email automation
Sales script
The impact
Over a three month period we reduced Karnival’s cost-per-lead by 90%. We reshaped their entire lead generation process and served up a steady flow of hot leads that converted into sales meetings at an 80% conversion rate.
See more of our work
Filling a new workspace
Starting a floral revolution
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