Rethinking lead generation for the street food startup and reducing the cost-per-lead by 90%.

The brief

Karnival brings the best street food traders to hungry offices, workspaces and events across London. But the fast-growing startup was spending too much on generating each new lead. Karnival came to us looking for a better, more efficient way to bring in piping-hot corporate leads.

Karnival case study | Owen Hood Digital Marketing

What we did

We ran a creative digital marketing campaign, designing high-performing adverts, landing pages and content. All centred around a clear and tempting offer that spoke directly to our audience of office managers at big corporations. We used LinkedIn to precisely target our audience and convert them into freshly-baked leads.

Campaign strategy and implementation

Paid advertising: Facebook and LinkedIn

Landing pages and lead generation forms

Ad creative

Email automation

Sales script

The impact

Over a three month period we reduced Karnival’s cost-per-lead by 90%. We reshaped their entire lead generation process and served up a steady flow of hot leads that converted into sales meetings at an 80% conversion rate.

See more of our work

What would you like to happen? Talk to us.

By clicking “Send Message” you agree to our Privacy Policy